Valve doesn't sell ad space on Steam so it can make room for surprise hits: 'We don't think Steam should be pay-to-win'
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Valve doesn't sell ad space on Steam so it can make room for surprise hits: 'We don't think Steam should be pay-to-win'
https://www.pcgamer.com/valve-doesnt-sell-ad-space-on-steam-so-it-can-make-room-for-surprise-hits-we-dont-think-steam-should-be-pay-to-win/
"We're surprised all the time" by which games take off, says Steam's Erik Peterson.