The era of cheap streaming is officially over
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The era of cheap streaming is officially over | CNN Business
https://www.cnn.com/2023/08/10/media/disney-plus-streaming-prices-reliable-sources/index.html
It’s the end of an era.
I suppose it's not that unclear if you compare the revenue of all other industries combined to the revenue of the advertising industry. The ratio is pretty large and every type of industry buys ads, so it trickles down from everywhere.