Lionel Messi's dream Inter Miami debut was the perfect TV event for Apple
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Lionel Messi's dream Inter Miami debut was the perfect TV event for Apple
https://theathletic.com/4704167/2023/07/21/apple-tv-inter-miami-lionel-messi/
The question for Apple is, "How do you make every Lionel Messi game an event?" Well, nights like Friday certainly help.