The digital plane we traverse is volatile and ever-changing, evolving at a pace that leaves the old world gasping for breath. One of the newest entrants in the tech theatre is the use of AI in content creation, specifically television. Fable, a San Fransisco-based start-up, is pioneering this bold frontier. Their brainchild, aptly named the Showrunner AI technology, or 'SHOW-1', aims to generate TV shows with viewers as starring roles.