EA desperately wants investors to know it's on the generative AI bandwagon

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EA desperately wants investors to know it's on the generative AI bandwagon

https://www.gamedeveloper.com/business/ea-desperately-wants-investors-to-know-it-s-on-the-generative-ai-bandwagon

EA execs say the technology is at the 'very core' of its business and could propel user generated experiences to new heights.

EA desperately wants investors to know it's on the generative AI bandwagon