Consumers are now ‘hunkering down’ rather than ‘trading down’ on groceries, Conagra says

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Consumers are now ‘hunkering down’ rather than ‘trading down’ on groceries, Conagra says

https://www.marketwatch.com/story/consumers-are-now-hunkering-down-rather-than-trading-down-on-groceries-conagra-says-9944d210

Consumers are now buying less food, rather than just buying cheaper alternatives, consumer-foods giant Conagra said.

Consumers are now ‘hunkering down’ rather than ‘trading down’ on groceries, Conagra says