•

Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising

Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising – Open Policy & Advocacy

https://blog.mozilla.org/netpolicy/2024/08/22/ppa-update/

An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

40 comments

See all comments

ahal

•

The mere fact this technology exists gives legislators a tool in their toolbox. I could imagine a future where the EU mandates use of PPA in certain circumstances.

Vincent

•

Or more importantly, forbids the use of privacy-invasive methods of measuring ad performance.