https://www.pcgamesn.com/nvidia/rtx-4000-super-leaked-specs
Nvidia is worried by Intel Battlemage and AMD competition if recent RTX 4000 Super specs leaks are anything to go by, with lots of VRAM for reasonable prices.
What's the deal with games needing so much VRAM nowadays? For the same resolution, I don't really think they look any better, but run way worse and require much more powerful hardware.
I think it's because the new consoles have access to so much RAM/VRAM. So the games are developed targeting the large memory pools of the consoles, where the devs know they'll have plenty, and then aren't adjusted when they're ported to PC
That's what I think as well. Consoles are always dictating hardware targets so it is no surprise that with more VRAM/RAM in consoles the texture sizes increase as well.