"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again
"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again
https://blog.privacyguides.org/2024/07/14/mozilla-disappoints-us-yet-again-2/
"No shady privacy policies or back doors for advertisers" proclaims the Firefox homepage, but that's no longer true in Firefox 128. Less than a month after acquiring the AdTech company Anonym, Mozilla has added special software co-authored by Meta and built for the advertising industry directly to the latest release
I mean they don't have to literally jail advertisers (although I'd love that). I'd agree with hefty fines. Which, while not perfect, several EU laws have shown is possible unilaterally (e.g. Apple allowing third party app stores in the EU, albeit kicking and screaming).
I agree that it's a mountain to climb, but we sure won't reach the summit if we walk in the other direction.
The EU is a large enough governing body to have a significant global impact. And I truly appreciate the progress it makes on important subjects.
However, it’s still not effective enough. Apple doesn’t allow third party app stores in countries outside the EU.
The EU can't "save" the rest of the world alone, true. All I'm saying is it doesn't necessarily require the entire globe to cooperate to outlaw something just because it's on the Internet. And that Mozilla scheme won't save you either.