Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it [23% PCGamers are 55+]
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Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it
https://www.midiaresearch.com/blog/older-gamers-are-a-growth-opportunity-for-aaa-publishers-here-is-how-to-capture-it
The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for almost...