The large venues usually have an exclusivity deal with a ticket seller like Ticketmaster or AXS. So if they want to play massive stadiums, no they don’t have a choice but to use Ticketmaster. It’s on the venue, not the performer.
Taylor is big enough where she could have made a better/different deal. I'm sure slightly smaller venues would bend over backwards to have her, this was purely a greed thing.
That’s not really how the corporate world works. There’s billion dollar contracts involved that are much bigger than one artists tour. No matter how big they are. It’s use Ticketmaster, or you can’t use our venue. Full stop.
You're making a statement without addressing the heart of the discussion. Artists like Taylor Swift are much bigger than Ticketmaster. If she actually used her platform and her voice to go against TM, she could effect a real change. But she (and so many other big artists) choose not to
How does it benefit Taylor Swift to have ticket master take a bigger cut? The best thing for her to do would be to sell the tickets directly through her site, not working with ticket master
Then, like, don't play massive stadiums then? If Taylor Swift (don't care about her but it's kinda the main point of this thread) actually listened to her fans and decided postpone and restructure her tour around smaller independent venues and sell non-transferable tickets directly to fans she could've started a real change in the live music community. But she didn't. Because, ya know, it wouldn't make as much money.
