https://www.thegamer.com/hasbro-please-ruin-dungeons-and-dragons-ai/
I’m tired of companies shoehorning new tech in where it isn’t needed
But that's not what the article or the discussion was about, is it?
It also doesn't really matter who builds it, how it learns is still the primary concern.
I was responding to your statement that:
It’s just their next attempt at eliminating the third party market.
Since third parties can make AIs too I don't see how this would do that. It's just an innovative new product they might be first to market with, others can also join the market with their own versions of it.