You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry.

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You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry

https://theconversation.com/you-might-get-a-discount-or-free-coffee-but-youre-also-being-played-by-the-multi-billion-dollar-gamification-industry-235859

There’s a good reason why an increasing number of businesses are using games and challenges to attract customers - they work.

You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry