Ariana and Evans method of continuing to use soap even though it burns you
I didn't know that was a thing! I'm fortunate enough to not be sensitive to A&E's fragrances. I'm certain that many years of (the real) Old Spice finished tanning by skin long ago.
While other artisans would say "discontinue use if irritation occurs", Charky would tell people to keep trying. One of the many ways he rubs me the wrong way.