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No way is Britain’s general election a done deal. Polls disguise huge uncertainty

No way is Britain’s general election a done deal. Polls disguise huge uncertainty | Pat McFadden

https://www.theguardian.com/commentisfree/article/2024/jun/22/britain-general-election-polls-uncertainty-tories-outcome-vote

The Tories want people to assume the outcome is decided but the only way to remove this government is to vote them out, says Labour’s national campaign coordinator

No way is Britain’s general election a done deal. Polls disguise huge uncertainty | Pat McFadden

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wtfrank

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Tory campaigners and their media assistants will definitely have calculated that playing up the narrative of landslide benefits them:

encourages (remaining) Tory voters to vote out of fear
complacency among Labour voters will cause some to stay at home
complacency among left/centre tactical will cause some to just vote green instead of whichever party maximises chance of removing Tories.

The landslide narrative is dangerous for Labour and it's certainly not being promulgated by their campaign.