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Most of the 100 million people who signed up for Threads stopped using it

https://arstechnica.com/tech-policy/2023/07/zuck-says-threads-doing-better-than-expected-despite-losing-over-half-of-users/

"We're seeing more people coming back daily than I'd expected," Zuckerberg said.

Most of the 100 million people who signed up for Threads stopped using it

31 comments

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fearout

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It’s what should have been expected though. Lots of people check it out during the hype, and later only those who actually found it useful/interesting/fun remain.

Most of the hype-launched services should have similar numbers.

OldWoodFrame

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It was absolutely expected, look at how Zuck frames it in the article. "More than they expected" stayed. They were parading the 100Million sign ups to brag, nobody thought all those people would stay.

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