YouTube looks to be testing server-side ad injection to counter ad blockers
Open link in next tab
YouTube looks to be testing server-side ad injection to counter ad blockers
https://9to5google.com/2024/06/12/youtube-ad-injection/
YouTube's crackdown on tools that block advertising continues with server-side ad injection. The developer of...
- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.