Move over, Ford and Chevy: Kei trucks are pulling up as customers opt for smaller, cheaper vehicles
Move over, Ford and Chevy: Kei trucks are pulling up as customers opt for smaller, cheaper vehicles
https://www.nbcnews.com/business/autos/kei-trucks-are-gaining-popularity-us-small-size-low-prices-rcna156653
The Japanese-made trucks have gained a cultlike following, attracting small-business owners seeking affordable alternatives to traditional pickup trucks.