Twitter Turning Into X Is Set to Kill Billions in Brand Value
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Twitter Turning Into X Is Set to Kill Billions in Brand Value - BNN Bloomberg
https://www.bnnbloomberg.ca/twitter-turning-into-x-is-set-to-kill-billions-in-brand-value-1.1950035
It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
An estimated $4 to $20 billion in value, what is he thinking?