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See what’s changing in Firefox: Better insights, same privacy | The Mozilla Blog
https://blog.mozilla.org/en/products/firefox/firefox-search-update/
Innovation and privacy go hand in hand here at Mozilla. To continue developing features and products that resonate with our users, we’re adopting a new a
To disable it in about:config
browser.search.serpEventTelemetry.enabled = false
browser.search.serpEventTelemetryCategorization.enabled = false