Ferrari announces multi-year deal with Hewlett-Packard as title sponsor, with team being called "Scuderia Ferrari HP" from the MiamiGP onwards
According to Will Buxton, the sponsorship money from HP will cover 66% of the cost cap
According to Will Buxton, the sponsorship money from HP will cover 66% of the cost cap
I would guess because this stands out more.
HP is not paying a huge amount of money just to go unnoticed.