Reddit started doing what they always wanted to do, sell user content to AI.
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https://www.reuters.com/technology/reddit-signs-content-licensing-deal-with-ai-company-ahead-ipo-bloomberg-reports-2024-02-16/
https://www.reuters.com/technology/reddit-signs-content-licensing-deal-with-ai-company-ahead-ipo-bloomberg-reports-2024-02-16/
With respect to 2, it would stop others scrapping the content to train more open models on. This would essentially give Reddit exclusive access to the training data.