That’s not quite accurate. The EU doesn’t want anything, but the people involved in this decision absolutely wanted to regulate this. It’s been an issue for decades at this point.
It’s also not because of “well, Apple”. This law doesn’t apply to phones alone, it’s pretty much any mobile device.
It also, and this is one of the big and important parts, requires manufacturers to offer the option to NOT have chargers included. The goal here is to reduce the MASSIVE amount of e waste generated by tablets, phones, cameras, and even (especially in my mind, as these are often not compatible even amongst single manufacturers) laptop chargers. That’s an awesome part of the rule, even if it has a larger compliance window.
Lastly, while the law itself doesn’t require USB C, the legal annex absolutely and quite explicitly DOES state that manufacturers must use USB C. There is a provision that reports must be made every 5 years or so, and consideration will be made concerning the required standards (wireless is mentioned as not being able to effectively be regulated in this way as of yet).
This is a huge win in terms of the reduction in e waste, and the option to not receive a charger is, in my opinion, one of the best parts. I have way too many USB C cables that I can’t find a place to use them all, and I’ve got them in every room.