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Google has started disabling third-party cookies for Chrome users

https://www.engadget.com/google-has-started-disabling-third-party-cookies-for-chrome-users-060955481.html

Google has just disabled third-party cookies for one percent of Chrome users, years after it first introduced its Privacy Sandbox project.

Tracking Protection has rolled out to one percent of Chrome users.

https://www.engadget.com/google-has-started-disabling-third-party-cookies-for-chrome-users-060955481.html

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psudo

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The downside is it makes Google the de facto owner of all of your online information. You could never use a Google product, but because they have such a large market share they'll essentially force every site and platform to use their solution.