Spotify Wrapped is creepy, meaningless – and shows just how much data big tech has on you

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Spotify Wrapped is creepy, meaningless – and shows just how much data big tech has on you

https://www.theguardian.com/music/2023/nov/30/spotify-wrapped-is-creepy-meaningless-and-shows-just-how-much-data-big-tech-has-on-you

The annual summary of your listening habits has become a phenomenon – but aside from being a marketing wheeze, Wrapped doesn’t always reflect what we truly love

Spotify Wrapped is creepy, meaningless – and shows just how much data big tech has on you