It is November 10th my dudes

The original r/196 subreddit had a rule that if you visited the sub, you were required to post a meme before you left. A lot of people tried to follow the rule, but weren't able to come up with a good post title on such short notice, and started just naming their post after that rule. After some time it became a meme in and of itself to include the word "rule" in your post title somehow