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Modern Warfare 3 Gets Xbox First-Party Treatment With Startup Screen That Rankles Some Fans - IGN
https://www.ign.com/articles/call-of-duty-modern-warfare-3-xbox-startup-screen
Xbox marked the release of Call of Duty: Modern Warfare 3's campaign with a large splash screen at startup, to the chagrin of some fans.
Call of Duty: Modern Warfare III is a multi-platform release, but that isn't stopping Xbox from giving it the full first-party treatment. Xbox users booting up their console today were greeted with a large splash screen prompting them to buy it now that the new campaign is out, and some of them aren't too happy about it.