Apple uses hidden watermarks on iPhone 15 boxes to verify authenticity

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Apple uses hidden watermarks on iPhone 15 boxes to verify authenticity

https://appleinsider.com/articles/23/09/21/apple-uses-hidden-watermarks-on-iphone-15-boxes-to-verify-authenticity

Extra precautions have been taken for iPhone 15 boxes that give retail employees and buyers a new way to verify the device is real — but you'll need a UV light.

Apple uses hidden watermarks on iPhone 15 boxes to verify authenticity
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The video shows someone shining a UV light on the iPhone 15 box to reveal watermarks and a QR code that helps verify device authenticity.

Still hidden outside of the visible light spectrum.

Makes counterfeiting just a bit more difficult. Like when money started having this. Where I lived getting one of these uv flashlight to check notes was very common back then.