To scroll through Instagram today is to parse a series of sponsored posts from brands, recommended Reels from people you don’t follow, and the occasional picture from a friend.

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Instagram Is Over

https://www.theatlantic.com/technology/archive/2022/11/instagram-tiktok-twitter-social-media-competition/672305/

The app’s original purpose has been lost in the era of “performance” media.

Instagram Is Over