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Mark Zuckerberg goes in for the kill as Elon Musk’s Twitter bleeds ad dollars

https://www.telegraph.co.uk/business/2023/06/19/meta-response-twitter-elon-musk-mark-zuckerberg/

Brands fed up with the instability at Twitter may flock to Meta's new offering

Mark Zuckerberg goes in for the kill as Elon Musk’s Twitter bleeds ad dollars

Brands fed up with the instability at Twitter may flock to Meta's new offering

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They might keep those users more engaged with this new app though. The Twitter format might be more successful for facilitating outrage and arguments than the Facebook format is.

And more engagement means more adverts shown and thus more revenue.