It used to be, now it's just bragging about how big your truck is, or how much beer you drink, or how good your wife's ass looks in jeans.
Good girl
In a straw hat
With her arms out in a corn field
... That is a scarecrow
Thought that was a human woman, sorry
Darkness falls.
Lightning strikes.
Scarecrow becomes animated.
Chases you down and devours your bones.