How did Lemmy.world become more popular than Lemmy.ml?

I don't understand how Lemmy.world developers managed to surpass both Lemmy.ml and Beehaw.org instances in user activity.

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That’s also why Google pays Apple $20 billion annually to be Safari’s default search engine. Most people can’t be bothered to change their defaults/don’t want to after having it as their default for so long.