Report finds YouTube more popular than TikTok for young book buyers
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Report finds YouTube more popular than TikTok for young book buyers
https://www.theguardian.com/books/2023/aug/07/report-finds-youtube-more-popular-than-tiktok-for-young-book-buyers
Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads